Panel
WEBINAR SERIES V.4 CONSERVATION & COMMERCE TOGETHER
MEET THE PANEL
To get in touch with any of our panellists to discuss any creative collaboration ideas please email Adam Senior at enquiries@conscomm.com.
Sofa 1
Dr James Dannof-Burg

Sofa Leader Dr James Danoff-Burg is a founding member of ConsComm and an educator, conservation strategist, and biodiversity scientist focused on the human dimensions of conservation. For the past 25 years he has helped document and then reduce the negative effects of human activities on biodiversity in 35 countries through community-based conservation interventions. In the ConsComm community Dr James provides inspiration for creative collaborations that proactively support conservation programmes and their communities. Dr James is the Director of Conservation Engagement and Learning at The Living Desert Zoo and Gardens in Palm Desert. He received his B.A. from the University of Michigan, and M.A. and Ph.D. in Biology from the University of Kansas and was recently a Fulbright Specialist in India.
Mary Wykstra

Mary Wykstra is the Founder and Director of Action for Cheetahs in Kenya and Carnivores, Livelihoods and Landscapes – the umbrella NGO under which ACK and COOL Crafts are given guidance and support. ACK employs 25 Kenyan’s conducting research on cheetahs through community based conservation actions. COOL Crafts supports community artists using renewable and recycled materials to create unique handcrafts for online sales, fundraisers and zoo gift shops. Mary is active in both AAZK and AZA since the early 90’s when she worked in the zoo field. She actively works with ConsComm through AZA and the ZACC organizations.
Aidée Sánchez Ramírez

Aidée Sánchez Ramírez is Assistant Coordinator and Community-based conservation Educator of The Peninsular Pronghorn Recovery Program (PPRP). As a child Aidée was deeply involved in biodiversity conservation through her parents life work, this has been a core priority in her life. It was in 2010 that she formally became an active workforce for the Peninsular Pronghorn Recovery Program (PPRP) as an Administrative Coordinator and Community-based conservation Educator. With more than 10 years of experience serving on a variety of goals to improve and fortify the PPRP, including administrative management, community-based conservation education, population management & records-keeping, strategic planning, research, public outreach and social networking.
Trevor Holbrook

Trevor Holbrook manages the Woodland Park Zoo’s Tree Kangaroo Conservation Program in Papua New Guinea, which partners with customary landowners and the PNG government to establish and manage the country’s first Conservation Area. The YUS Conservation Area protects more than 400,000 acres of cloud forest, from sea level to 4,000-meters, home to the Matschie’s tree kangaroo (Dendrolagus matschiei) and many other endemic and endangered species. As the Conservation Commerce working group lead for the AZA SAFE Tree Kangaroo Program, Trevor is leading the continued development of sustainable community livelihoods initiatives in Papua New Guinea including YUS Conservation Coffee, as well as the product’s role in strengthening awareness and responsible consumer choices throughout AZA’s audiences.
Sofa 2
Adam Senior

Sofa Leader Adam Senior is the managing director of both CREW Training and ConsComm. At CREWtraining.uk.net Adam and his team help organisations in the leisure and attractions industry to engage their audiences more effectively. By developing communication confidence and engagement skills in individuals and creating consistent strategies across teams they enhance visitor and virtual experiences, maximise income, donations and support. In the ConsComm.com community Adam plays a key role in creatively collaborating with zoos, aquaria, museums, gardens, NGO’s and ethical commercial partners to support global conservation and sustainability through developing best practice, audience engagement, content development and income generation in an increasingly challenging and virtual world.
LynnLee Schmidt

LynnLee Schmidt manages a zoo both at home and at work! As the Chief of Connections at Tanganyika Wildlife Park she oversees any and all animal interactions and animal training. Two small boys keep her on her toes and love to accompany her on any animal adventures. In addition, she owns Animals Amplified, a consulting company that empowers teams to develop innovative solutions so animals and keepers can find and live their “happy.” When teams and animals are playing at max volume they captivate guests and make positive change for our planet. Her experience is mostly with big cats, ambassador animals, and animal training. LynnLee gets excited about big challenges, things that others say can’t be done, and she loves to help bridge the gaps between management and frontline staff.
Jeff Vanek

Jeff Vanek is the director of human resources at Utah’s Hogle Zoo were the human species in the workplace environment is his field of expertise. For nearly twenty years he has studied and counselled this species on compliance and culture building. At one point in his career, he was offered a human resources job because of his legal background. He ended up staying in the human resources field for the challenge and the thrill of building culture in the workplace. Jeff has worked in a variety of industries, from technology to his most recent positions in the zoo and aquarium worlds. Besides a law degree, Jeff has a master’s in environmental science with a sustainability emphasis.
Nette Pletcher

Nette Pletcher is a Conservation Education Leadership Consultant with Beez Kneez Creative in San Diego, California and a Partner with Pathways Collaborative. She has an academic background in conservation education, with practical application in the zoo/aquarium setting, including design, implementation, and evaluation of programs, exhibits, and interpretive activities. Nette holds a Master of Arts in Education from American University and a Bachelor of Arts in Biology from Swarthmore College; she earned a teaching certificate in secondary science and taught middle school science for three years.
Sofa 3
Andrew Fischer

Sofa Leader Andrew Fischer is a seminal member of ConsComm and the Vice President of Sustainability & Conservation for the SSA Group, a cultural attraction retail commerce, culinary, and ticketing operations organization. For the past 16 years he has been an accomplished sustainability and conservation program professional with diverse knowledge of business operations, organizational collaboration, cultural establishments, and product marketing in the for-profit and non-profit sectors. In the ConsComm community Andrew provides expertise for creative commercial collaborations that commercially support conservation programmes and their communities.
Tommy Brown

Tommy Brown is the Retail Manager/Buyer of Conservation Goods at the St. Louis Zoo and he serves on the ZAG (Zoo, Aquarium, and Gardens) Board of Directors. His education includes Maryville University with BA’s in International Communications and Religious Studies, Certificate from Toyo University, Japan, in Japanese Language and Culture. In his current role at the Saint Louis Zoo, he created the paradigm of Anthropological Conservation, which looks at people, eco and financial environments, and indigenous arts and crafts, under one lens. He has published works, been honored with education and retail industry awards, volunteers for many nonprofits, and currently sits on the ZAG Board, after serving as their Vice President for four years. His passions are culture and conservation, and he strives to ensure these connections are made through retail efforts.
Beth Armstrong

Beth Armstrong is Chair of the ZAAC – Zoos and Aquariums Committing to Conservation. Beth spent twenty years at the Columbus Zoo as a keeper/head-keeper and then as their first Field Conservation Coordinator – a job that enabled her to help shape the zoo’s conservation philosophy, approach and commitment. She then became the Brevard Zoo’s (2000-2010) conservation coordinator jumpstarting and overseeing the development of their commitment to field conservation. In both institutions, a preference was given to partnering with field projects that embraced a holistic approach to conservation that incorporated buy-in, involvement and benefits to local communities (i.e. employment, schools, health clinics, libraries, crafts), combined with good science and an proactive education component.
Beth is the founder of The Gorilla Workshop (1990) and co-founder of the 1995 ZACC (Zoos and Aquariums: Committing to Conservation) conference – both biennial events continue to be hosted by various zoos to this day. She is currently the chair of the ZACC steering committee. In 2016 Beth founded the event, Finding Your Voice: Inspirational Stories From Women who Protect Wildlife and Wild Places as a way of sharing stories with a younger generation in the hope of inspiring and encouraging them towards a life of conservation. Beth’s first book, Voices From The Ape House was published by Trillium, an imprint of Ohio State University Press in March of 2020. She has an undergraduate degree in anthropology.
Dr Jeffrey Skibins

Dr. Jeffrey Skibins is an Associate Professor in the Recreation and Park Management Program in the Department of Recreation Sciences at East Carolina University. He received his B.A. in Biology from Illinois Wesleyan University, M.S. in Conservation Biology from Illinois State University, and Ph.D. in Parks, Recreation and Tourism Management (park and conservation area management emphasis) from Clemson University. Dr. Skibins’ research focuses on three overarching issues of human dimensions of wildlife conservation: 1) how can zoos and aquariums increase public participation in wildlife conservation, 2) how do we improve wildlife conservation outcomes from wildlife tourism, and 3) how does interpretation influence wildlife conservation. To address these questions, he uses conservation psychology theories to investigate how visitors’ emotions, attitudes, and on-site experiences can be measured to predict pro-conservation behaviors. Dr. Skibins research involves a variety of species around the world, including brown, black, and polar bears, the African ‘Big 5’, Sumatran tigers, Tasmanian devils, and tree kangaroos. Projects are designed to provide managers strategies to enhance wildlife conservation, interpretation and exhibit design, public campaigns, and visitor experiences.
Sign Up to ConsComm.
Register your support and receive, regular news, insight blogs and events updates.
Insights & Ideas from ConsComm
Customer Service, Guest Engagement, Conservation Messaging Strategies, Effective Ethical Commercial Best Practice, Skills, Training and Techniques articles.
Conservation Meets Commerce: How Penguins Boosted Sales
In today’s attractions industry, the intersection of conservation and commerce is more important than ever. By aligning animal welfare initiatives...
Museums, Zoos, and Aquariums: Unlock Your Hidden Stories
More than a leisure destination, your museum, zoo, or aquarium combines entertainment with enlightenment. Our attractions invite a vast diversity of...
Dartmoor Zoo Conservation Communication – Bringing back the fun
Dartmoor Zoo may be a small collection but it punches above its conservation weight, offering a wealth of opportunities for engagement; including...
Interested in contributing to the ConsComm community? Please submit proposed articles to enquiries@conscomm.com for review. Many thanks for your interest and support.
If your company is working in the visitor attractions industry and you would like to find out more about our professional development services, please contact Adam Senior at enquiries@conscomm.com.
We look forward to talking to you.


